MS RESEARCH AUSTRALIA WILL BE KISSING GOODBYE TO MS AT THE TENERIFFE FESTIVAL
The Teneriffe Festival is excited to announce that MS Research Australia has been confirmed as the national charity of choice for 2017. The Teneriffe Festival attracts an audience of approximately 50,000 people across all of its events, making it one of Brisbane’s most significant festivals.
In assessing which charitable causes to support each year, the board of the Tenerife Festival have an onerous application process and selection criteria to be addressed. MS Research Australia was chosen from a strong field of nominations because of the internationally recognised awareness that has been generated from the Kiss Goodbye to MS campaign. The tenants of the KGTMS campaign align strongly with the character of the Festival and the fashion-forward fundraising concepts that KGTMS are looking to activate at the event perfectly complement the other culturally-savvy activations that have been organised.
“MS Research Australia funded 17 new projects in 2016, which Kiss Goodbye to MS funds contributed to, bringing the total number of projects funded to 45. Research is the answer to solving MS, and we will not get there without the incredible support that Kiss Goodbye to MS has experienced from the community,” explained MS Research Australia’s Chief Executive Officer, Matthew Miles. “The campaign brand is full of hope, positivity and empowerment – that together we are one step closer to a cure.”
Now in its eighth year, the Teneriffe Festival is known as one of Brisbane's most prominent community events, celebrating the suburb’s history, energy, cultural diversity, commerce and beauty. Conceived after Brisbane’s inner city area of Teneriffe was officially named a suburb early in 2010, the one-day festival incorporates a rich program of street markets, live music, fashion, dining and historical and lifestyle displays. Several of Teneriffe’s main streets will be closed, offering visitors a magnificent opportunity to discover the best that the suburb has to offer.
Kiss Goodbye to MS is run as a digital fundraising campaign, with administration expenses well below industry averages, with just 21 cents in the dollar being spent on admin costs. The campaign is overseen by just one full time staff member, maximising the net profit that is available for research. Kiss Goodbye to MS relies on the power of social media, and they do not invest in expensive advertising campaigns, instead relying on word of mouth via fundraisers and ambassadors.
Kiss Goodbye to MS is honoured to have a number of incredible Ambassadors, one of whom is the Festival’s own Chairman, Jillian Kingsford Smith. Jillian, as an empowered and driven woman is an inspiring and talented person who the Kiss Goodbye to MS audience can identify with. Jillian has been a public spokesperson for the organisation in media, on social media and in newsletters. And while public Ambassadors are crucial in raising awareness, what is equally important is the inspiration that Jillian offers to newly diagnosed young women who are looking for answers.
“Our Festival board are tremendously excited to be able to use our reputation as one of Brisbane’s most beloved and strongly attended events to drive awareness – and those important fundraising dollars – into the Kiss Goodbye to MS campaign,” commented Ms Kingsford Smith.
“It's obviously a very special and personal thing for me and I couldn't be more grateful that my own community supports me in this. I'm looking forward to having some fun with the collaboration!”
If you would like to volunteer to assist in KGTMS specific activities at the Teneriffe Festival, shoot Jillian an email direct HERE or visit the Kiss Goodbye to MS Facebook page HERE and send a direct message.